To make viral UGC ads using AI:
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Analyze Trends: Use AI to spot trending topics that your audience loves.
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Collect UGC: Encourage your audience to create and submit content.
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Enhance Content: Use AI tools for editing and improving visuals.
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Personalize: Tailor ads using AI based on user data.
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Optimize: Adjust content for different platforms using AI.
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Track Performance: Use AI to monitor results and improve ads.
AI streamlines the process, helping create more engaging and personalized UGC ads!
Quick overview (one-line)
Create short, authentic, problem→solution UGC videos with a thumb-stopping hook, believable social proof, and a single clear CTA — then use AI to speed writing, editing, variations, captions, and optimization.
Step 1 — Define your objective & audience (10 min)
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Pick one clear goal: brand awareness, clicks, app installs, purchases, or signups.
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Define the audience: age, pain point, where they hang out (TikTok, Reels, YouTube Shorts, Meta).
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Decide the KPI: CTR, View-through rate (VTR), Conversion Rate (CVR), or Cost-per-action (CPA).
Why: UGC ads are short; if you don’t know who you’re talking to, they won’t care.
Step 2 — Choose a UGC ad format & hook (15–30 min)
Pick one of these proven UGC formats:
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Real-person testimonial — “I used X and got Y”
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Before → After / Reveal — quick transformation or change
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Problem → Quick Fix — “Tried everything? Try this 10-sec hack”
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Duet / Reaction / POV — reacts to a trend or another creator
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Unboxing / First impression — raw, surprised reactions
Hook examples (0–3 sec):
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“This made my [pain] disappear in 3 days.”
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“Stop wasting money — try this instead.”
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“I tried the viral [product] so you don’t have to.”
Write 5 hooks and test them.
Step 3 — Generate the script with AI (5–10 min per script)
Use an LLM to create short, punchy UGC scripts. Keep structure: Hook (0–3s) → Setup (3–8s) → Value / Demo (8–20s) → Social proof (20–25s) → CTA (25–30s).
AI prompt (copy/paste):
Example short script:
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Hook: “I thought it was just another cream — then my acne cleared in 5 days.”
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Setup: “I tried everything — expensive serums, pills — nothing worked.”
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Demo: “I used [PRODUCT] night and morning. Look: closeup before/after.”
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Proof: “My friend filmed me on day 3 — you can see it.”
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CTA: “Tap learn more to get 20% first order.”
Save all variations for A/B tests.
Step 4 — Prepare shot list & production (10–20 min)
Minimal gear: smartphone (vertical), ring light / window light, lav mic (optional). Keep it natural.
Shot list (for 30s UGC):
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Hook closeup (0–3s) — expressive face + text overlay hook.
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Context medium shot (3–8s) — show problem or product in hands.
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Demo insert shots (8–18s) — closeups of product use, before/after, phone screen. (3–4 short clips, 1–3s each)
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Social proof clip (18–24s) — review screenshot, friend reaction, user comment screenshot.
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CTA closeup (24–30s) — pointing, link, overlay CTA, end card.
Film multiple takes and vertical 9:16. Keep each take 3–8 seconds for easy repurposing.
Filming tips:
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Natural light, face the light.
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Speak like you’d to a friend; use contractions and pauses.
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Add short text captions while filming for viewers who watch muted.
Step 5 — Edit & enhance with AI tools (15–45 min)
Use AI editors for speed: generate cuts, captions, thumbnails, music, and variations.
Recommended workflow:
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Upload rough clips to an AI editor (Descript, CapCut AI, VEED, Pictory, or any LLM-powered editor).
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Use the editor to auto-transcribe and auto-cut a “best take” using the script.
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Auto-generate captions and punchy thumbnail text.
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Use AI voiceover for any added lines (if needed) — choose natural voice and warm tone.
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Auto-resize to platform variants (9:16 for TikTok/Reels, 4:5 for Feed).
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Auto-suggest music: select trending track or royalty-free upbeat. Reduce volume during voice.
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Export multiple variations: different hooks, different CTAs, slightly different end cards.
AI prompts for editor (example):
Step 6 — Create caption, thumbnails & ad copy (10–20 min)
Use AI to generate:
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3 caption variants (short, mid, long)
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4 thumbnail options (text overlay: benefit, curiosity, social proof)
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5 headlines for ad testing
Caption prompt:
Thumbnails: pick frame with expressive face + 3–6 word text overlay (e.g., “Cleared My Acne – 5 Days”).
Step 7 — Launch & run tests (first 7–14 days)
Ad plan:
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Use organic posting and small paid amplification.
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Launch 3 creative variations × 3 headlines × 2 CTAs = 18 microtests. Start with small budgets (or organic boosts) to identify winners.
Metrics to track:
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View-through rate (VTR) — >40% good for 15–30s UGC.
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Click through rate (CTR) for conversion ads.
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Cost per action (CPA).
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Comments, saves, and shares (social proof).
Scale winners: increase budget on the top 1–2 creatives, then iterate.
Step 8 — Optimize & iterate
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Replace underperforming hooks first.
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If VTR is low, tighten the first 3 seconds.
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If CTR is low, change CTA or landing page.
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Use top comments as new UGC prompts (reply videos).
Repeat weekly: fresh creative + tweak thumbnails + rotate music.
Compliance & authenticity rules
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Don’t make false claims or misleading before/after without substantiation.
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Disclose paid partnerships per platform rules.
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Use real testimonials or mark them as “simulated.”
Quick resources & AI prompts (copy-paste)
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Script generator prompt — given above.
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Caption generator prompt — given above.
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Thumbnail text ideas prompt:
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Comment harvesting prompt:
Final checklist (before publish)
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Hook ≤3s ✔
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Script saved & 3 variations ✔
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5+ short takes filmed ✔
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Captions & subtitles autogenerated ✔
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3 thumbnail options ✔
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18 microtests uploaded ✔
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Analytics tracking set ✔
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